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Why Most People Fail at Marketing Anything on the Internet
Written By: Dan Hamilton
Dear Friend,
Do you know why most people fail at marketing anything on
the Internet? Even though the products or services they are
trying to sell are awesome?
Pause a minute, regardless of your present level of success,
and try to find out the #1 reason for failure so you can
avoid making the same marketing mistake most people make
over and over. It is fairly simple: once they have caught
someone's attention, most people will start shouting about
how great their products or services are - "nothing that you
will have ever seen..."
Generally, when you own a "brick-and-mortar" business, you
get to meet face-to-face with your potential customers at
least once. That's how people get acquainted and how
business relationships are established and eventually
develop into long-lasting and mutually beneficial rapports.
It's a fact, people are usually more enticed to do business
with someone they feel they can trust. Believe me my friend,
establishing trust on the Internet is the most difficult and
challenging thing to accomplish. Why is that? There are at
least two reasons:
1. People don't get to see each other, to feel each other,
to see each other's expressions and body language which
helps to gauge the person that is in front of us and
immediately determine whether we want to do business with
that person or not. Don't we say we have 5 seconds to make
a good or bad impression?
2. There is so much hype and false promises. A lot of people
have been led the garden path and are loosing confidence it
is even safe to do business online.
A few dishonest and unscrupulous people are making the
majority of Internet marketers' life harder than ever. If
you want to be successful online, your #1 goal is to
establish a trustworthy relationship with your potential
customers.
Instead of shouting about your products or services right
off the bat, try to know their needs first!
Do that everyday and experience the difference it makes to
your business. As we know, a good reputation takes years to
be built and only seconds to be ruined. Keep that in mind my
friend and happy marketing!
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Always remember: you can't direct the wind but you can adjust the sails
and shorten the journey leading to your success.
All the best,
Dan Hamilton
Dan Hamilton is a Certified Guerrilla Marketer
(http://metamorphosis.0catch.com/certif.htm)
Proudly affiliated with Jay Conrad Levinson's
Guerrilla Marketing Association
© 2004 - Dan Hamilton - All rights reserved
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