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tourism in Australia
travel to Australia
travelling in Australia
travel agencies in Australia
travelling agencies in Australia
Australian travel agencies
Of course, the keywords that came to your mind may have been different. But that's not important - the important thing is to get an initial list of keywords.
You may be wondering why I have not used single word keywords. Here's why:
Firstly, single word keywords tend to be hyper-competitive. A search for "tourism" or "travelling" in any search engine will probably generate hundreds of thousands of pages. While it is possible that you may get your page in the top 10 for such a single word keyword, it is quite unlikely.
Secondly, because of the sheer number of pages that single word searches can throw up, most search engine users have realized that they can get more relevant pages if they search for phrases rather than individual words. Statistical research has shown that most people are now searching for 2 or 3 word phrases rather than for single words.
Thirdly, single word keywords won't get you targeted traffic. When people search for "tourism", they are not necessarily looking for tourist destinations in Australia - they may be interested in any other country of the world. Even if you got your site into the top 10 for tourism, you gain nothing from such visitors. However, when someone searches for "tourism in Australia", he/she is your potential customer, and hence, it makes sense for you to try and get a top ranking for your site for that keyword. Hence, whenever you are trying to generate keywords, try to be location specific. Try to think of keywords which apply to the geographic area that your product or service is designed to serve.
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