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Joining Reciprocal Link Services
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However, I have plenty of reservations about using this method to boost the link popularity of your site:
i) Most of these services require that you add a visible graphical or text link from your home page to the pages containing the links. If they require a graphical link, it can completely destroy the general look and feel of your site. Even if they require a text link, how would you feel if a visitor to your site clicked on such a link and found one of your competitors (who is also a member of this service) right at the top of a page?
ii) Most of these services give the same pages containing the links to each of its members, i.e. the pages that you are required to upload to your site are exactly the same as the pages which all the other members of that service are required to upload to their servers. Even the file names of the pages tend to be the same for all the members. Most search engines are now able to detect such duplicate pages in differentDomains and may either ignore the pages or may even penalize all theseDomains for spamming.
iii) Instead of linking only related sites with each other, most of these services link all the members with each other. This means that lots of unrelated sites will be linking to your site. As I mentioned before, links from unrelated sites are simply not as valuable as links from related sites.
Hence, I don't recommend that you join any reciprocal link programs.
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