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How to Use Solo Ads to Make a Small Fortune
Written By: Anik Singal
Newsletter advertising has been getting a bad rap
lately. Around every corner you can find someone
complaining about how it doesn’t work. But when
you ask them if they’ve tried it, most say no. The
others who have, had NO idea what they were doing.
Today we’re going to talk about exactly what kind
of solo ads sell and what factors are important.
Let’s start by going through the process of
publishing a solo ad.
1. Choose a newsletter/ezine to publish in.
2. Write the solo ad
3. Write an effective title
4. Design the website where your visitors will
go...
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1. Choose a newsletter/ezine
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Extremely important. You must do your best to
choose the most targeted group possible. You must
choose a "good-sized" list. Also, the group must
be responsive.
The best searching technique is to go to the websites
in your niche market that are popular and find the
links that say "advertising" or "advertise with us."
It’s normally quite self-explanatory from there...
I personally recommend going for no newsletter with
less than 5,000 members – unless they are extremely
targeted and very responsive.
To determine how responsive a group is – ALWAYS ask
or look for testimonials from others who have
advertised before. If the publisher is unwilling
to provide these – don’t waste your time promoting
there.
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2. Write the Solo Ad
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One word – story. That’s the BEST way to sell someone
something – tell them a story. Most people are so
skeptical now every time they receive an e-mail that
the only real way to warm up to them is to tell them
a story.
Start talking about how you went from a "nothing" to
having this great success. Or, how you went from not
knowing anything about "such and such" to now becoming
an expert.
The next tip is to give them a "feeling" of what they
are about to learn – *start* to teach them about the
topic and then say "O...to learn the rest, click here."
I’ve learned that the best solo ad never sells a thing,
it only pre-sells and warms up to the reader. I guess
this is where the theory of "Pre-Sell" prevails.
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3. Write an Effective Title
------------------------------
Quite possibly the MOST important part of your entire
campaign. Don’t underestimate the readers of the
ezine. They *know* when the regular issue comes and
when the solo ads come. They’re already skeptical.
If you want to catch their eye, you better have a
title that really appeals to them.
Here are some good title tips:
A) Use Numbers - ex/ How to Get 2000+ Targeted
Visitors A Day instead of "How to Get Traffic"
B) Be Specific – Your title should reveal EXACTLY
what you talk about…
C) Keep It Short – The shorter the title, the more
it will be read…
D) Avoid SPAM words – Don’t use "FREE" "MONEY" –
These words are turn-offs now…
If you can write an effective title, you’ve one half
the battle already!
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4. Design the website where your visitors go...
------------------------------------------------
The BIGGEST mistake (in my opinion) is to simply send
the traffic to your main site.
I recommend you set-up a SEPARATE website for THAT
particular ezine. Make that visitor feel as if he/she
is VIP for coming in from that newsletter.
Greet them with a "Hey! Glad you could make it from
"INSERT NAME HERE" to our site!
This makes your site more personal and the visitor
feels more comfortable reading your message.
A quick tip for your website:
Always talk about the success YOU had with the program
you are selling – tell a story and reveal how well YOU
did with it. You will see a HUGE increase in sales.
Once again, people want stories and they want storied
about YOU.
If you apply these four factors the "right" way, you’re
bound to do extremely well with Solo Ads. Personally, I
make thousands a month selling my consulting service using
Solo Ads – so, no one can tell me they don’t work.
Till we meet again, thumbs up to ezine advertising!
Anik Singal
President
AffiliateUpsell.com
About the Author:
Anik Singal is a very successful young internet
business owner. He began marketing on the
internet when he was only 18 and by the age of
20 he was making a full living on the internet.
Anik found great success easily promoting
just one affiliate program. He earned over
$10,466.62 with just one program using his
Affiliate Upsell Secrets System.
Now, he's teaching others how to do it...
Take advantage of Anik's expertise by visiting
www.AffiliateUpsell.com.
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Anik's TOP 5 Most Closely Guarded Search Engine
Optimization Secrets - FREE Guide -
Visit
http://www.AffiliateUpsell.com/SEO_Secrets.pdf
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